THE REBRAND
A new identity for the next chapter of AI video.
Captions was expanding beyond video creation tools into frontier AI research. The opportunity: build models that turn an idea into a cohesive, ready-to-share video.
In September 2025, Captions became Mirage. The company needed a brand that reflected its growing focus on AI research and video models, beyond the app it was known for. The Captions app kept its name and remained a core product under Mirage.
Created in partnership with Koto.
Read the announcement ↗ See visuals ↗