A new name. A bigger vision.01 / BrandRebrand · 2025
Captions → Mirage
A new identity for the next chapter of AI video. The Mirage rebrand introduced a broader vision for the company behind Captions.
Explore the rebrandturning frontiertech intocultural moments.
BRAND STRATEGY✳PRODUCT MARKETING✳INTERNET CULTURE✳STORYTELLING
Selected work
Mirage & CaptionsA new name. A bigger vision.02 / Campaignlipdub.
lipdub.
same you.
new language.
Making AI translation a story people could see, share, and talk about — hit #1 on App Store day of launch.
Watch the campaign on TikTokCampaign coverage
The New York TimesFebruary 2024When A.I. Bridged a Language Gap, They Fell in LoveTechCrunchOctober 2023Lipdub launches with support for 28 languagesAxiosOctober 2023Startup’s AI app dubs videos in different languagesVentureBeatOctober 2023AI dubbing, with a little Gen Z slangForbesNovember 2023AI Lip Dubbing Puts Words In Your MouthBefore Mirage
A few chapters from the archive360° brand transformationBrand strategy & rebrand
NYU Girls Roasting Tech GuysA corner of the internet, turned cultural momentCo-founder & creator
in summary
At Mirage, my goal is to translate complex technology into stories people actually want to share.
Before Mirage, I led brand at Snipfeed and co-founded NYU Girls Roasting Tech Guys. Earlier chapters include marketing at Chanel, Hermès, and Tory Burch.
Get in touch